Enabling Entrepreneurship: My Columbia Business School Course
In late June, I received a message from the gracious Rajeev Kohli, Chairman of the Marketing Department at Columbia Business School. Contacting me through Meetup, an online platform for self-organization where I run the Future of News meetup, he asked if I had interest in teaching a course on social technology to MBA students.
As they read about Facebook and social networks, students will share thoughts and ask questions on a Facebook group.
As they learn about successful Twitter marketing campaigns, they will tweet, and follow a Twitter list that is a mandatory component of the syllabus.
And students will influence the industry and shape the startups they study, through blogs and a course-long ‘Startup Challenge’ that requires them to design, execute and analyze a social strategy for helping tech companies achieve a specific goal.
With this announcement, I solicit your help. I would like to invite thoughts and questions, fears and hopes, for a course that leverages social technology as it studies social technology. How can we enable disruptive entrepreneurship in a conventional business school context?
Karp revealed that he met Zuckerberg for the first time a few days ago and sought his counsel on how to grow his social blogging service into a medium-sized company without sacrificing its innovative.
“He said, ‘Don’t give up on being clever,’” Karp recalled. “I’ve been thinking about that all week.”
Karp said he will be doubling the size of Tumblr’s staff, from 12 to 24 people, in the next few months, and is trying to understand what is is that allows certain companies, like Facebook and Apple, to think like start-ups even after they get huge. “”They have people, lots of people,” he said. “But at their heart, they have a lot of people trying to be as clever as they can to do things that are seen as impossible.”