Fred Wilson wrote a post about how companies build their mobile presence first, and their web presence second, showing a shift in how people use the internet.
I would probably modify this idea, with the following:
API First, Mobile Second, Web Third
The most important consumer of your product in this age is not necessarily a person, but a machine. By building your API first, a mobile presence and/or a web presence can be built on top for your users. In addition, other companies can use your site to add value to their own - your product leverages the network effect before either a mobile or web presence is built.
“Your map is wrong.”—“The biggest part of the map has to be uncharted territory — this map makes it seem like it’s zero-sum, but it’s not. We’re building value, not just taking it away from someone else.” - Mark Zuckerberg, Facebook CEO at Web 2.0 Summit.
I stopped using AOL’s AIM a few years ago because I thought it hurt productivity. Now I’m realizing how many folks still use it, and how dominant it is as a communications tool. Would greatly appreciate if you let me know your take.