Social Media & Entrepreneurship

MARCH 30

Market Disruption

Work on Strategy Plans for Startup Challenges

Discuss Week’s Lessons and Progress in Groups:

• What’s working? What isn’t?
• Which tools are most effective? Why? What will you try next week?
• Create 1-Paragraph Summary (You will meet 4 times, so switch each time)

Speakers:                  

 Jack Dorsey, Founder of Twitter, CEO of Square

Erick Schonfeld, Co-Editor, TechCrunch

Required:

READ

Case: Twitter (HBS 9-710-455)

SCAN

Square Blog:  http://corner.squareup.com/

Twitter Blog:  http://blog.twitter.com/

Square: https://squareup.com/letters/taking-time

DO

Follow @jack @erickschonfeld 

Suggested:

Pogue, David. “STATE OF THE ART: A Simple Swipe on a Phone, and You’re Paid.” The New York Times. September 29, 2010.

Facebook

http://www.facebook.com/home.php?sk=group_14985789172484

Twitter

@startupcolumbia

#startupcbs

http://twitter.com/#!/list/StartupColumbia/students

http://twitter.com/#!/rachelsterne/cbs-syllabus

MARCH 23

Startup Challenges

Defining Course Objectives

Introduction of Startup Challenges for Project Work

Formation of Challenge Groups, Strategy Brainstorm, Point Person

Lessons from GroundReport, Facebook, Wikipedia & Twitter

·       Hierarchy + Network = Designing a Scalable Workflow

·       Seeding Community

Results-Driven Strategy

Required:

READ

Gupta, Sunil, Kristen Armstrong and Zachary Clayton. “Social Media.” Harvard Business School. March 4, 2010. (HBS 9-510-095)

SCAN

TechCrunch (For duration of course)

DO

Join Facebook Group: http://www.facebook.com/home.php?sk=group_149857891724848

Follow Twitter List: http://twitter.com/#!/rachelsterne/cbs-syllabus

Create Accounts on the Following:

-        Twitter

-        Foursquare

-        Kickstarter

-        Meetup

-        Quora

-        Facebook

-        Hunch

-        Tumblr

Suggested:

DO

Attend SXSW Interactive: Austin, Texas. March 11-15. Contact me for Press Credentials (requires reporting).

READ

Kirkpatrick, David. “The Facebook Effect: The Inside Story of the Company That Is Connecting the World.” Simon & Schuster (2010).

WATCH

Sloan, Robin and Matt Thompson. “EPIC 2014.” (2004).

Wesch, Michael . “The Machine is Us/ing Us.”

Wesch, Michael.  “An Anthropological Introduction to YouTube.” YouTube (2008)

jacks:

From: Biz Stone
Date: Tuesday, March 7, 2006
Subject: Chat with Biz Stone
To: jack

4:36 PM
me: how about this for a short code: twttr (89887)

4:37 PM
Biz: sounds good  does it mean something?
oh sorry
twttr
nice!
me: yeah,
just no vowels

4:38 PM
Biz: the domain is available too
me: oh, nice.